Fashion technology predictions, for the year to come.
We are living the times of digitisation. Times when the number of followers on social media – Twitter, Instagram or Pinterest – is more important, in securing a job in fashion, than your experience.
Times of unprecedented application of technology in fashion. The augmented and virtual reality, 3D printing, artificial intelligence, are slowly changing, or better said improving, the fashion industry as we know it.
A growing number of tech giants are seeking to seize the opportunity, pushing for partnerships in fashion, offering their expertise, tools and capabilities and also reignite their business models. Intel, for example, through active participation in the fashiontech landscape has revived its once very famous motto, “Intel Inside.” This time, inside smart fabrics and wearables rather than desktops and laptops.
Another worth mentioning tech giant is Apple, a company that has become almost a trendsetter in fashion, through mergers, acquisitions, innovative products and clever marketing, over the past 10 years.
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Intel’s Involvement In Fashion Technology Reflected By Its Adverts. From PC World To Westfield Shopping Centre In London.
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