Wearable technology within fashion retail is still quite an estranged concept. Up to now, the sports industry has been a key player in using wearable tech to develop innovative ideas that promote a healthier lifestyle. But the question is, why are fashion brands slow to react to such a powerful space with huge potential? Wearable technology is growing fast and is becoming one of the most exciting spaces in fashion retail according to the worldly known trend and market research platform WGSN, so why are brands simply eyeing it?
Source:http://www.bibigoeschic.com/the-rise-of-wearable-technology-interlaced/
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